Bitget, the leading cryptocurrency copy trading and derivatives platform, has unveiled its latest rebranding strategy aimed at reinforcing its leadership in advanced trading products. The rebranding campaign centers around the philosophy of “Smarter Trading,” emphasizing Bitget’s commitment to providing intuitive tools for individuals seeking a safer, more efficient, and user-friendly financial future. This vision is exemplified through Bitget’s top-tier copy trading feature and upcoming AI-powered tools, which aim to transform the industry and create a mutually beneficial environment for diverse trader groups.
Gracy Chen, CEO of Bitget, shared her thoughts on the rebrand: “Bitget’s five-year journey is a testament to our continuous technological evolution, and I’m proud of the platform’s progress since 2018. Today, with the unveiling of our new brand identity, vision, and image, we reaffirm our commitment to shaping a smarter digital future. Bitget is dedicated to collaborating with industry leaders to create a safer, smarter, and more efficient trading environment, reflecting our shared vision of success.”
Recently, Bitget reached a significant milestone of 20 million registered users following the integration with Bitget Wallet (formerly BitKeep), marking a major achievement since its launch in 2018. Currently, over 110,000 traders contribute strategies to the platform, with about 540,000 followers leveraging their expertise. The launch of copy trading on Bitget significantly impacted the exchange’s performance in Q2 2023, attracting 29,700 new elite traders, 169,800 new followers, and generating a total profit of $74 million.
Bitget is also updating its visual identity to streamline the trading process, making it simpler and more efficient. The new brand design takes a minimalist approach, starting with the iconic arrow “tail” in the logo. The simple graphics highlight the goal of guiding users to find the right trading path for their individual investment goals. The platform plans to complete the visual overhaul for both mobile and desktop versions in the next six months.
Bitget’s strong commitments to transparency and education are also part of the “Smarter Trading” philosophy. To uphold this, Bitget continues to set the highest standards of user security and transparency by publishing monthly reserve audits, with Proof of Reserves reaching 223% in July and a User Protection Fund reserve valued at $300 million.
Gracy Chen added, “Since its inception, Bitget has had the slogan ‘Better trading, better life,’ inspiring individuals to embrace cryptocurrency and unlock the potential for a brighter future. Over the past five years, the platform has been at the forefront of innovation, prioritizing user needs and addressing challenges in trading. Today, Bitget remains a trailblazer, offering user-friendly trading products and setting industry standards. With a steadfast commitment to shaping a smarter future, Bitget harnesses the power of technology to support users and drive positive change in the industry.”
Bitget is currently operating in over 60 countries and regions with 1,300 employees and ranks as one of the top four CEX platforms by quarterly trading volume, according to TokenInsight’s Q2 2023 Trading Report. Among the top 5 CEXs, Bitget saw the second-largest market share growth, rising by 1.81% to 8.7%. BGB has become the best-performing CEX token in 2023, outperforming BTC year-to-date.
The exchange plans to continue upgrading its platform and roll out more useful tools, including AI-powered features to help users trade smarter. Bitget will also continue to raise cryptocurrency awareness through global educational initiatives and partnerships with prominent figures like Lionel Messi.
Jamie Redman is the News Lead at Bitcoin.com News and a financial tech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for Bitcoin, open-source code, and decentralized applications. Since September 2015, Redman has written more than 10,000+ articles for Bitcoin.com News about the disruptive protocols emerging today.